Why Shop Here?

The Genuine Label is a local business in Calgary, AB ran by one Mama, supported by an amazing community of women!

We are building a brand that is dedicated to every female out there. We make it our goal to connect with women from all lifestyles and bring you sets that are affordable and versatile and make you feel your BEST.

Welcome to your next level shopping addiction, we promise you won't break the bank for one set!